Philip Kotler is an international marketing professor at the Kellogg School of Management at Northwestern University. The Wall Street Journal ranks him among the top six most influential business thinkers. Philip Kotler, a leading authority and author on marketing, teaches international marketing at Northwestern’s Kellogg School of Management. CEO Hermawan Kartajaya founded MarkPlus, where Iwan Setiawan is a senior consultant. Marketing management employs tools from economics and competitive strategy to analyze the industry context in which the firm operates. These include Porter's five forces, analysis of strategic groups of competitors, value chain analysis and others.
Marketing Management 15th edition is a book on marketing. Before going into the review of Philip Kotler’s Marketing management book, let’s have a look at marketing. Marketing is a process of selling products and services. It enables communication of a new product to the target audience and consumers. Marketing itself has markedly emerged as a science. In every business, marketing holds a key role. So, business administration cannot be done smoothly without marketing. Students get specialization of their degrees in marketing. Many marketing books have been written by authors on the marketing management. This post reviews review and highlights a popular marketing book by Philip Kotler and others.
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Marketing Management 15th Edition.
15th edition of Marketing management is an advance eBook on marketing. It gives insights to the more experienced readers and students. This is a highly demanded book of Philip Kotler. eBooks has 8 parts and 22 chapters. Book contains the following topics.
- Understanding Marketing Management
- Capturing Marketing Insights
- Connecting with Customers
- Building Strong Brands
- Shaping the Market Offerings
- Delivering Value
- Communicating Value
- Creating Successful Long-term Growth
Marketing management 15th edition urges the reader’s mind to think in depth and to create new ideas. Graphical presentation of the both the marketing books is excellent. So, marketing management offers deep insight of marketing strategy to its readers. It also highlights the latest tools and techniques of marketing currently in practice. Appendix and glossary at the end of the book is also helpful for students.
Marketing Management Kotler
Authors: Philip Kotler & Kevin Lane Keller
Edition: 15th
Marketing Management Kotler Pdf 14th Edition
Download Marketing Management 15th Edition from here.